Benchmark International is pleased to announce the majority stake acquisition of the fresh id products group (“fresh id products”) by Fluid Branding Ireland Limited, a 100% subsidiary of Brand Revolution LLC.

fresh id products group is an international group of companies within the advertising industry, comprising fresh id products GmbH (Nuremberg), fresh id products Berlin GmbH, fresh id products Limited (UK), and fresh id products Limited (HK). The group specializes in the design, development, and production of innovative and high-quality promotional items and serves a portfolio of renowned customers. Since its founding in Hong Kong in 2013 by partners Marc Huff and Sebastian Fiedler, the group has continued to expand, establishing multiple subsidiaries and now operating with 25 employees across Berlin, Nuremberg, London, and Hong Kong.

Brand Revolution, headquartered in Austin, Texas, is an international marketing and creative agency specializing in connecting brands with their target groups. The company’s global team of 200 employees is present in 11 countries worldwide and works with companies of all sizes—including major global brands—to develop and execute strategy, design, content, events, and merchandising.

With the acquisition of the fresh id products group, Brand Revolution expects to continue its growth trajectory while expanding its presence in Germany and internationally. The strong cultural fit and aligned goals between the two companies will generate synergies and enable Brand Revolution to benefit from the expertise of fresh id products’ management team, who will remain on board going forward.

Following the acquisition of Brilliant Social Media Ltd. in April 2025, the transaction with fresh id products group marks the second deal Benchmark International has supported with Brand Revolution as a buyer.

Commenting on the transaction, Marc Huff, shareholder of fresh id products, said:

"With Brand Revolution, we have found a strong strategic partner who can take our company to the next level. Sebastian and I are extremely pleased and thank the Benchmark team for their excellent work and support."

Alisa Haynes, CEO of Brand Revolution, expressed his satisfaction with the majority stake:

"With fresh id products, we have gained a very well-positioned company. We are looking forward to working with the entire team and are convinced that we will create great, creative products."

ABOUT BENCHMARK INTERNATIONAL:

Benchmark International is a global M&A firm that provides business owners with creative, value-maximizing solutions for growing and exiting their businesses. Benchmark International has handled over $12.5 billion in transaction value across various industries from offices across the world. With decades of M&A experience, Benchmark International’s transaction teams have assisted business owners with achieving their objectives and ensuring the continued growth of their businesses. The firm has also been named the Investment Banking Firm of the Year by The M&A Advisor and the Global M&A Network, as well as the #1 Sell-side Privately Owned M&A Advisor in the World by PitchBook’s and Refinitiv’s Global League Tables.

Martin Franz

Managing Partner

Benchmark International

T: +49 (0) 211 5402 6780

Email: Franz@benchmarkintl.com