Remscheid, 30. October 2024 – Senseca acquires GEONICA. Global measurement technology expert Senseca has acquired GEONICA, a Spanish company specializing in system engineering and integration and environmental solutions.
The Transaction
Global measurement technology expert Senseca has acquired GEONICA, a Spanish company specializing in system engineering and integration and environmental solutions. This acquisition enables Senseca to provide comprehensive, end-to-end measurement solutions, leveraging GEONICA’s expertise in data consolidation, transmission, and analysis. Senseca will acquire all shares in GEONICA, who will gradually be integrated into the Senseca operations whilst maintaining its own branding for the time being. “We at Senseca are delighted to welcome GEONICA to our team. We believe ours hared technologies and market know-how will be extremely beneficial to all parties. GEONICA brings to the table strong data logger competence, expertise in data acquisition, transmission and management via its own solutions.” said Senseca Chief Executive Officer Christian Unterberger. “With the skill set that this acquisition brings to Senseca, we see opportunities to grow our global presence through the expansion of our measurement instrumentation range, giving us a greater market reach. Thanks to the synergy of our technical solutions, we are now able to deliver comprehensive environmental measurement systems that fully meet the needs of our customers” said Unterberger. As part of the transition, GEONICA President and CEO Carlos Gómez Carrió will be leaving the company and handing over his responsibilities to Miguel Martinez as Managing Director (currently Operations and Commercial Director). CEO Carlos Gómez Carrió leaves GEONICA with a reputation of having an ever-ending passion for innovative measurement solutions that has resulted in the continued growth and internationalization of the company, which is held in high esteem and is a well-respected provider within the industry. “Today is a historic day for all of us at GEONICA. By joining the Senseca family, we have reached an important milestone that I have been dreaming of since I founded the company in 1974; The achievement of an international presence with our own products and advanced technological solutions” concludes CEO Carlos Gómez Carrió. “The synergy between our two companies will put Senseca in a strong position for market growth. Our joint investment, conducted in the past into research and development, as well as our engineering expertise and our market knowledge will play a key role when it comes to partnering in the design and manufacturing of seamless environmental measurement solutions for our customers. I very much look forward to the positive challenges that will come hand in hand with my new role” commented the new Managing Director Miguel Martinez. Christian Unterberger stated that from the first time they met he felt that both companies shared a joint purpose in their belief in contributing to a more sustainable world through technological innovations. He concluded “We already play a significant role in key applications related to megatrends like smart cities & factories, renewable energy, water management, and weather monitoring. This acquisition marks the next step in our journey to becoming the leading provider and preferred partner for measurement technology."mo
The Role of Proventis Partners
Proventis Partners is supporting Senseca as an exclusive M&A advisor in its expansion in Europe. In addition to identifying the specialist in system engineering, integration and environmental solution provider and contacting the shareholders, Proventis Partners carried out the strategic analysis of the target company and accompanied the further transaction process from due diligence to commercial negotiations and the successful closing. The transaction team of Proventis Partners consisted of Torben Gottschau (Partner, Hamburg), Leon Holtmann (Associate, Hamburg) and Morris Lämmerhirt (Associate, Hamburg).
About GEONICA
For over 50 years, GEONICA has been a leader in designing and manufacturing a wide range of professional technological solutions. Their advanced dataloggers and remote platforms for data and image acquisition and transmission are compatible with a vast array of sensors, enabling the measurement of meteorological, hydrological, physical, and environmental parameters. These solutions find applications in diverse sectors, including Earth Sciences, Environmental Monitoring, IoT solutions for Smart Cities, and Industry 4.0, particularly with their ultra-low power remote data loggers and collection platforms. For further information about GEONICA please refer to www.geonica.com
About Senseca
Senseca strives towards excellence in connecting the physical and digital worlds through innovative measurement solutions for a wide range of parameters: level, flow, pressure, temperature, conductivity, light, wind, humidity, as well as measurement of meteorological data. The products can be found in all major applications related to megatrends, such as smart factories and cities, renewable energy, agriculture, water management, healthcare, and pharma. Ready to meet the challenges of the IoT. In accordance with the highest industry and environmental standards, Senseca manufactures its products in state-of-the-art facilities in Germany and Italy. Senseca is a team of over 300 dedicated experts united by a passion for top-notch measurement technology and the belief of making a valuable contribution to a sustainable world. Senseca is a portfolio company of GENUI. For further information about Senseca please refer to www.senseca.com
About GENUI
GENUI is an investment company founded by renowned entrepreneurs and investment professionals. GENUI makes long-term commitments while pursuing its mission to provide sustainable growth and social value. Within the framework of professional governance, companies gain access to individuals with their own experience as entrepreneurs, their relevant expertise and a directly usable network. For further information about Genui please refer to www.genui.de
About Proventis Partners
Proventis Partners is a partner-led M&A advisory firm whose clients are mainly medium-sized family-owned companies, corporate groups as well as private equity funds. With more than 30 M&A advisors, Proventis Partners is one of the leading independent M&A advisory firms in the Germanspeaking region and looks back on more than 20 years of M&A experience and over 430 completed transactions. With offices in Frankfurt, Hamburg and Zurich, Proventis Partners is active across various sectors, including Industrials, Chemicals & Materials, Business Services, Technology & Media, Consumer& Retail and Healthcare. The exclusive membership in the Mergers Alliance - an international partnership of leading M&A specialists - enables Proventis Partners to support clients in 30 countries in the most important markets worldwide. The Mergers Alliance members with their more than 250 M&A professionals provide Proventis Partners and thus its clients with unique access to local markets in Europe, North America, Latin America, Asia and Africa. For further information about Proventis Partners please refer to www.proventis.com